OLX.ro si Tocmai.ro

Postat la 16:16 | Scris de Daniela

Acum e momentul in care tocmai.ro le poate lua fata celor de la Mercador (OLX.RO).

Am vazut ca tot s-a vorbit prin online de schimbarea pe care o face Mercador si care mie una mi se pare nasoala. Lumea deja s-a obisnuit cu un brand. Un lucru e clar, $.
La teve ruleaza din nou reclame cu tocmai.ro si noul lor serviciu de livrare gratuita si verificare colet.

Cel putin 1-2 luni lumea va intra tot pe mercador.ro. Problema intervine cand nu va mai exista acest domeniu cu redirectionare catre olx.ro. Sa presupunem ca tinerii deja au in reflex numele olx.ro, dar cei mai batrani care navigheaza, care doresc sa se mai uite pe site, sa isi mai cumpere ceva si care, evident, intra din an in Paste pe net? Pe bune, mi se pare FAIL-ul anului.

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23 Comentarii la OLX.ro si Tocmai.ro

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    Claudiu Burlacu
    April 18, 2014 at 6:11 pm (4 years ago)

    Nu este bai se ridică Tocmai:)

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    DJ Nunta Bucuresti
    April 19, 2014 at 2:06 pm (4 years ago)

    Creezi o marca, o cresti, devine afacere de succes si la maturitate o vinzi, pe bani buni probabil. Cu Mercador cam asta cred ca sa intamplat. Am avut numai experiente reusite cu Mercador, erau foarte seriosi si ce conteza foarte mult la noi, erau gratuit. Co OLX mai vedem, dupa parerea mea o sa se schimbe ceva ( in rau )…altfel nu vindeau afacerea africanilor.
    Reclama cea noua e stupida, de departe cea mai slaba a lor. Doar aparitia tipului cu bormasina o mai scoate din…
    Cred ca Tocmai.ro va profita de situatie.

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      camera gopro
      April 28, 2014 at 9:09 am (4 years ago)

      Ca vechime, OLX e lansat mai demult decat Mercador. La un moment dat, lunile trecute, daca gaseai pe Google un anunt de pe OLX te redirectiona catre Mercador. OLX era mai bine indexat de Google decat Mercador. Poate ca unul din motivele pentru care s-a schimbat redirectul a fost si dpdv SEO. Daca vrei sa inchiriezi o camera intr-un apartament sau sa iti gasesti un roommate, nu e nicio diferenta intre vechiul Mercador si “reinviatul” OLX, cu diferenta ca anuntul de pe OLX va aparea in SERP mai repede

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    Olx
    April 19, 2014 at 4:53 pm (4 years ago)

    Buna,

    1.Mercador nu s-a vandut, si-a schimbat doar numele.
    2.Pe mercador (sau Olx, mai nou) se vand lucrurile mai repede ca pe alte site-uri (si cei care au testat mai multe platforme stiu asta). Schimbarea de nume nu afecteaza in niciun fel acest lucru.
    3. Oamenii vor intra sa cumpere acolo unde au din ce alege – si pe olx exista peste 2 milioane de anunturi.
    4. Olx va oferi rezultate cel putin la fel de bune ca mercador, garantat!
    5. Mercador/OLX sau alte site-uri din piata? Daniela, te invitam sa le testezi si poate ne mai povestesti cum sta treaba si in practica.
    6. Multumim pentru atentie, articol, feedback :)!

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      Daniela
      April 19, 2014 at 5:49 pm (4 years ago)

      Nu ma intereseaza mai multe detalii decat numele. Eu daca o sa ii spun tataui meu care anuntul pe site-ul vostru ca Mercador devine OLX, peste 1h tot de Mercador v-a pomeni. La asta ma refer mai mult. :)

      Reply
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        Seba
        September 19, 2014 at 12:22 am (3 years ago)

        Nu contează ca au schimbat numele si lumea nu retine. Redirecționarea se face automat si mai ales ca domeniile .ro nu expiră niciodată. Chiar dacă ar expira anual este o sumă mult prea mica si o pierdere poate destul de semnificativă ca sa nu îl prelungească.

        Sincer mie mi se pare că au făcut o mișcare chiar foarte bună, au revenit la olx cu un brand nou si puternic in loc sa se chinuie sa învie mortul cu care probabil unii aveau experiențe neplăcute. Acum olx nu mai reprezintă vechiul olx ci noul mercador.

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    Olx
    April 19, 2014 at 5:57 pm (4 years ago)

    Pai neaparat sa tinem legatura, ca eu cred ca si tatal tau se va obisnui :), chiar daca stim ca e mai dificil decat mercador.
    Uite, mama m-a surprins, sa stii… Si nici nu are acces la internet.
    Apropo, daca tatal tau folosea mercador pana acum, vrem sa il ajutam sa ne tina minte. Sper ca gasim o adresa de mail pe blog, sa iti scriem in privat.

    Paste Fericit :)!

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      Daniela
      April 19, 2014 at 8:00 pm (4 years ago)

      Ma rog, nu ma refer neaparat doar la tata, in general la cei trecuti de o varsta.
      danielacristinablog@gmail.com este adresa mea de mail si o gasiti in pagina Despre Mine.

      PS: M-ati surprins placut raspunzand tocmai la mine pe blog si gasind si articolul. Chiar nu ma asteptam la un feedback. :)

      Paste Fericit si voua! :)

      Reply
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    DJ Nunta Bucuresti
    April 19, 2014 at 11:25 pm (4 years ago)

    Revin si eu sa corectez ce am spus, pentru ca e inexact si chiar nu vreau sa dezinformez. Am facut-o neintentionat si i-mi cer scuze.
    Deci, dupa o cautare mai amanuntita, e clar ca Mercador.ro a fost din totdeauna brandul sudafricanilor de la Naspers si nu a fost vandut ci doar rebranduit, in urma unei politici de unificari de brand la nivel global. Deci doar numele e diferit. Si aplicaţiile de pe iOS şi Android.
    Există 100 de site-uri naţionale sub acest brand, iar Mercador va fi unul dintre ele, procesul de rebranding incepand acum trei luni.

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    DJ Nunta Bucuresti
    April 19, 2014 at 11:32 pm (4 years ago)

    Raman totusi la parerea ca noua reclama este salvata doar de tipul cu bormasina… :-D

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    locuri de munca strainatate
    April 22, 2014 at 11:26 am (4 years ago)

    o sa dureze putin pana lumea o sa uite de mercador si sa inceapa sa vorbeasca de olx nu inteleg la ce e buna aceasta schimbare? mai ales acum cand toata lumea sa obijnuit cu mercador…

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    Adrian
    April 22, 2014 at 5:54 pm (4 years ago)

    totul a fost planuit acum aproximativ 1 an cand a inceput promovarea agresiva a site-ului. Inca de atunci au stiut de schimbarea denumirii in final. Era mai usor de promovat “mercador” decat “olx” din punct de vedere al retinerii denumirii de catre o masa larga de oameni.
    Vor exista intr-adevar foarte putine “pierderi” care se vor compensa insa cu rezonanta noii denumirii in afara. Pe scurt, vor fi straini care vor incepe sa caute cele necesare si pe olx.ro pe modelul Ebay.

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    anca
    April 25, 2014 at 2:52 pm (4 years ago)

    o alegere proasta, pentru ca mercador era deja un brand, pe care l-au construit pe bani grei dati pe publicitate
    olx, pe langa faptul ca suna rau, n-a auzit nimeni de el
    e momentul tocmai.ro, deoarece concurenta s-a eliminat singura

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    Simona
    April 25, 2014 at 6:34 pm (4 years ago)

    Cei de la tocmai au lansat in perioada aceasta serviciul livrare gratuita,au considerat probabil o portita pentru a-i depasi pe cei de la mercador.Cred ca OLX nu va avea acelasi succes ca si mercador

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    George
    April 28, 2014 at 10:43 am (4 years ago)

    Nu este chiar fail cel putin eu unul nu consider asta. Din cate stiu nu au vandut nimic doar s-au aliniat la o platforma internationala si anume OLX. Chestia cu redirect probabil o sa ramana mereu avand in vedere ca domeniile .RO sunt lifetime. Daca mai vedem la tv in jur de 2 saptamani reclama cu Mercador devine OLX probabil si ce mai batrani se vor obisnui cu asta. Desi Tocmai ofera livrare gratuita suportata de site-ul lor parca totusi iti gasesti mai usor clientii prin intermediul Mercador.

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    Book of Ra Online
    April 29, 2014 at 1:35 pm (4 years ago)

    Ne vom obisnui cu timpul. Incet, incet toata lumea va uita de Mercador si va ramane doar OLX. Nu cred ca e o problema grava.

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    catalin
    April 29, 2014 at 3:42 pm (4 years ago)

    Oricum e mai tare tocmai ca mercador si merge si mult mai bine

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    Vicentiu Radulescu
    May 1, 2014 at 10:47 am (4 years ago)

    Pacat chiar imi placea numele Mercador.Dar cel putin stim ca Tocmai.ro ramane Tocmai.ro :)

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      Marius
      May 2, 2014 at 11:40 am (4 years ago)

      Mai exista un mercador, in spania mi se pare. Cred ca din cauza asta au schimbat numele, si-au cerut aia drepturile :)

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    Fotograf si cameraman
    May 6, 2014 at 12:33 pm (4 years ago)

    Mai fratilor, eu ma intreb in cat timp isi vor amortiza cei de la olx investitia facuta pana acum. Pe mine pur si simplu m-au exasperat cu reclama peste tot.
    Este cunoscut faptul ca 30 de secunde de reclama costa o caruta de bani in prime time la fiecare post tv sau radio…

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    V
    June 1, 2014 at 9:04 pm (4 years ago)

    Nu mai laudati tocmai.ro. Am postat un anunt si nu l-au acceptat cu toate ca nu am incalcat nici o regula. Nu stiu daca au mai multi angajati, dar daca da, cineva nu si-a facut treaba. Celelalte anunturi s-au posta fara probleme.
    UN MARE MINUS este ca ei nu pot fi contactati prin email si nici prin telefon daca aveti astfel de probleme, asta pentru ca nici nu il au postat nicaieri, de parca dau dovada ca sint un site rau intentionat.

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    Marius
    June 16, 2014 at 10:29 pm (4 years ago)

    Buna seara! Cu respect ,citesc anunturile care ma intereseaza.Intamplator am cautat anunturi la angajari oferte catre jobul si calficare pe care o detin.. Am intalnit o firma care mi-am pus mari sperante si visul catre ceva mai bun in afara tarii.aceasta firma, care isi tot schimba numerele de tel si nu este atat de serioasa se afla printre paginile ofertelor de munca.Angajatori ce promit . iti fac un contract de munca contracost cu traducere in lb germana. suportand si taxe tot noi cei interesati. si uite ca au trecut 3 luni si s-au naruti sperantele.Acum o intrebare.nu se poate face un raport ? ca aceasta firma care fac un abuz si au tupeu de a promite ..macar sa numai pateasca si alte pers ce am patit si noi multi alti.

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  18. Warning: mysql_query(): Access denied for user 'danielac'@'localhost' (using password: NO) in /home/danielac/public_html/wp-content/plugins/comment-rating/comment-rating.php on line 219

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    oarecare
    July 26, 2014 at 9:11 pm (3 years ago)

    Sincer, nu vad problema. Articolul tau este un fel de drob de sare, redirectionarea este instantanee, ce importanta are numele folosit de x sau y pt acelasi site? Tatal meu vorbeste si acum de milioane desi denominarea leului a avut loc cu ani in urma. Nici tocmai nici olx nu se vor ridica peste okazii pentru ca nu exista sistemul de rating si de identificare al utilizatorilor care ofera un grad sporit de securitate. O schimbare importanta va fi atunci cand unul dintre cele 2 situri ramase (tocmai si okazii) va fi cumparat de ebay :) Pana atunci, praf in ochi, olx si siturile frantuzesti echivalente (2ememain) sunt pentru maruntisuri nu cumparaturi importante.

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